Thanks for dropping by our website. Our website content is for your general information and use only. It may change from time to time.

These Terms set out a legally binding arrangement for you to use our website. If you do not agree to these Terms, please leave. If you continue to use our website it will be on these terms.

If you enter any information about yourself on our website, including in any contact form, we will hold and use that information in accordance with our privacy policy.

Please check the service/product descriptions before purchasing and make sure they suit your requirements. Our Terms of Business for the supply of goods and services are available separately.

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The information on our website is designed to be a general guide. You should take specific advice about your situation before acting on any general advice given

This website contains material which is owned by or licensed to us. All of it is someone’s copyright. You may not copy or use all or part of the design or content of this site without our written permission. You can apply for this permission by emailing us letting us know exactly what you want to copy and why.

You are only authorised to:
• browse the site
• contact us using the contact forms
• comment on blogs (where commenting is permitted) subject to moderation.

You must not attempt to distribute viruses, malware or other harmful code, send multiple requests for access and files to the point of overwhelming our server, attempt to distribute spam or unsolicited material via our site, or attempt to gain unauthorised access to our server, accounts, or networks.

When sharing a link to our site you must not suggest we promote or endorse any other business, product, or service, unless we have published that we do or you have obtained permission in writing from us to do this.

This website may also include links to other websites. They do not automatically signify that we endorse those websites. If you follow those links, our privacy and cookie policies (if any) cease to apply.

Your use of this website and any dispute arising out of such use of the website is subject to the laws of the jurisdiction of the country we are based in.

We hope you find our website useful and helpful, and we always welcome comments as to how we may improve it. Please contact us using the details on this site.

Terms of Use

Privacy Policy

We are taking care of your data - GDPR Compliant

Danica Wilding is a trading name of Danica Wilding Ltd. The purpose of this policy is to explain to you (the consumer) how we collect, control, process, handle and protect your personal information. We understand the importance of ensuring that the personal information entrusted to us is protected and respected and we therefore treat personal data in accordance with our obligations under the General Data Protection Regulation.

Danica Wilding Ltd is registered in England with company number 13578701. If you have any questions about our Privacy Policy, please email us at hello@danicawilding.com.

Whoever you are, our intention is to use your information to make things work smoothly for you in your experience of dealing with us. If that’s not how it turns out for you, please make sure to contact us. It’s best to put things in writing, which you can do by emailing the address above.

We keep this Policy under regular review, and we may revise it as time goes on. Please check back here from time to time to make sure you’ve got the latest information.

WHOSE INFORMATION DO WE COLLECT?
We process information about:
"Prospects" - contacts working at or connected with potential Clients;
"Clients" - who have bought goods or services from us, and "Client Contacts" who are individuals employed by or contracted to Clients;
"Suppliers", "Associates" - suppliers or potential suppliers of goods or services to us;
"Affiliates/Referrers" - who have signed up to our affiliate scheme or who have referred Prospects to us.
"Employees" - our employees if we have any. Employees should refer for data privacy information relating to their own data to their contract of employment.

OUR POLICY
We promise respectful treatment of the personal information of everyone we have contact with.  We want it to be simple and clear.

This Policy explains how we do that – when and why we collect information, how we use it, the situations when other people can see or use it, and how we keep it secure.

But just to set the scene in case you don’t want to read through all the details just now, we can be clear up front.

We don’t sell, rent or trade email lists with anyone else.

OUR GENERAL APPROACH TO PERSONAL DATA
We’re committed to protecting your privacy and honouring your legal rights to control how we use your personal data.

We only collect and use personal data when we need to:
• because you have asked us to do something (for example, send you newsletters);
• so that we can reply to queries or complaints;
• to develop and manage our business relationships;
• to help grow our business and fulfill our contracts;
• to provide services to clients;
• to calculate payments to associates or Affiliates/Referrers;
• to meet our legal obligations.

We try to make sure the information we hold is accurate and up to date and is no more than we need to have.

CATEGORIES OF DATA
The types of information that we will be processing depend on the nature of our relationship with you.

We may process information about you that you have yourself provided to us or published generally on the internet through social media or on other websites.

In all cases, we will have what identifying and communication information that is relevant and that we can sensibly obtain: that is, your name, email address, employer or business name, job title or position, contact address, social media addresses, and we may also capture some of the information published by you in your social media output to the extent that it may be relevant to our interactions.

If you are or work for a prospect, we will aim to obtain and process information that is relevant to our building a business relationship with you and doing business together, which may relate to your business and your personal interests.

If you are or work for a customer or supplier, we will also keep records of our interactions, the work we have done for you or commissioned from you, the progress of work, and financial and accounting records.

If you have any questions or concerns about our use of your information, or how we have responded to any request about your personal data, please take it up in the first instance by emailing us at the above address.

DOWNLOADS, NEWSLETTERS AND SERVICES
We monitor who opens what in our newsletter lists, and pre-set sequences of information we send you. We do this, so we can see if content is popular and generate more of it, or if it is not read.

There may be sub-routines that trigger if you click on links or articles. These are designed to offer you more information about things you are interested in.

You can unsubscribe from these sequences at any time.

Existing Clients may receive emails about specific offers relating to things you have already purchased. You can unsubscribe from these at any time.

We use automations (little sequences of emails that start when you ask for something in particular) to send you the information you asked for, to send you products you have bought and to administer services you have subscribed to.  A lot of our onboarding for new products is by emails that send you hints and tips and little videos on ‘how to’.   You can unsubscribe from these at any time, but they don’t go on for that long and you might want to wait for all the information as most people find it useful.

We monitor who reads our mailing and automations, how many times, and which links you choose to use and read. We use this information to increase the content’s level of interest and help us improve what we send.  You can remove your information from this monitoring by disabling cookies on your website browser before opening emails from us. From time to time, we contact individual email newsletter subscribers, but it is extremely rare.

We use anonymised data about you from time to time to target advertising campaigns based on profiling the sort of person who wants to receive information from us.

We ask our own sales and marketing people (both internal and external) to contact Prospects from time to time.   This is normally because you have requested a call, or because we are actively trying to let you know about something you may benefit from. 

We are not a hard sell or cold calling based organisation but prefer to build long-term relationships with satisfied and relaxed clients.

SOCIAL MEDIA
We have an active presence on social media. If you are using social media they are holding and using your information in accordance with their data privacy policy.

If you ‘like’ any of our posts or ‘follow’ us or contact us on social media we keep a record of that. Your replies to us, messages you send us, and your other activity linked to our posts may be seen by members of our staff and by our associates.  Our contracts with them hold them to high standards of protecting your information.

NO SALE OR EXCHANGE OF YOUR DATA
We do not sell or exchange your personal data with organisations who may want to sell you something or use your data for research or other purposes.

DATA LOCATION AND PLATFORMS
Like most small businesses, we do not have any tailor-made software – we use mainstream packages for everything from our Client records, to email, to accounting.

This means that some of your data may be held in the EEA, and some may be held in services in the USA (with suitable data privacy shields) or elsewhere. We have picked mainstream suppliers with appropriate security standards.

WE MAY SHARE SOME OF YOUR DATA WITH THESE PEOPLE
We have an outsourced support team for our own business which may include Virtual Assistants, Web Designers, IT support, Sales and Marketing, Accounting and more. They have limited access to your data, where the service they provide to us means they need it.

For example, if our IT support wants to check the functionality of a laptop or back up, they may need temporary access to information that may include something about you.

For example, if we invoice you, our Accountant needs to process the information in the invoice.
Our team use our software to access any data they need.  We do not permit copying or sharing by the team and actively monitor for any potential breaches.

Your information/advice is held in the strictest confidence. Our team are all contracted to strict confidentiality clauses.

We restrict who can export or download data that is held to a limited number of individuals who are authorised to back up data.

If you want to know who is on our team, please email and ask us.

HOW LONG DO WE KEEP YOUR DATA FOR?
Your information will be kept for a minimum of 7 years and a maximum of 10 years.

If you subscribed to a newsletter or updates list, you will remain on the list(s) you joined until you unsubscribe from that list.

WANT TO SEE WHAT WE HOLD ON YOU?
If you want to know what information we have about you (if any) email the address above and give us your name, email address(es). We may require you to confirm your identity before proceeding.

Provided we can legitimately disclose the information to you, we will happily do a search and send you screenshots of what we have.

WHAT ARE YOUR RIGHTS
You have the right to know what information we are collecting on you, and to amend it if it is inaccurate.

If you feel for some reason we have information we should not be keeping, or it is out of date or otherwise wrong, please let us know and we will take appropriate action.

Most of the information we hold is not based on your individual consent but is based on our needing the information to run our business and provide our products and services.

You have a "right to be forgotten" - but that does have some legal limits to it. If you want us to remove information about you, let us know. If you have been a Client, we may not be able to remove all data as we will have to ensure that we can continue to comply with legal, accounting, taxation and our insurer’s requirements.

OUR LEGAL BASIS FOR PROCESSING YOUR DATA
Signing onto our newsletter list is by your consent – and when you withdraw your consent we stop that processing of your data.

Apart from that, the information we hold is based on our needing the information to run our business and provide our products and services – either so we can perform our contract with you, or because we have a legitimate business interest in processing your data.

In a few situations we are processing personal data because we are under a legal obligation to do so.  This principally relates to our business, accounting and tax records.

COMPLAINTS
If you have a complaint about the way we are handling your information or how we have responded to a request for information or removal, you can take this up in the first instance by emailing us at the email address set out above.

If we can’t sort it out, it can be referred to the relevant supervisory authority.

This privacy policy was last updated November 2023


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